Week 3: EOC Tobacco

http://somethinbeautiful.blogspot.com/2008/09/12-vintage-cigarette-ads-they-would.html

1. Determine the scenario: What happens in this frame? They are portrayed with black eyes to make the customer think that would rather fight than switch cigarettes. The whole slogan is that anyone who smokes this cigarette brand would rather fight one another than every think about switching their brand.

2. What is the setting? What are the conditions? The setting is just two women smoking a cigarette in a blue background. The conditions of the women are bruised and beat up. 

3. Who are the people or groups? They are two women who appear to be twins.

4. What is their point of view around this specific experience? They would rather fight each other than smoke a different type of cigarette.

5. What are their goals? To make you think they have the best cigarette on the market.

6. What are their assumptions? What are their perceptions? Their assumption is that after seeing this ad you will only want to buy this brand. 

7. Are there conflicts? Is there cooperation? Well there are conflicts within the ad because they portray the women having them. 

8. What are the outcomes? The outcome is to make their brand seem irresistible. They want you to buy their brand so they created an ad that sticks out and makes you want to read it.

This ad is funny to me because everything involved hurts you in the end. Cigarettes can cause cancer and then they tell you that you would rather fight someone, which is never any fun, unless you win. In the picture both the girls lost because they both had black eyes. I do like the ad because there is humor in it instead of sex appeal, which is more likely to be seen in cigarette ads. Don’t get me wrong the two women were still very pretty so they portrayed them as sex appeal. 

Week 2 EOC: Ethics

3 Examples of Questionable Ethics in Advertising

1. Shape Ups because they tell you they will tone your body and keep you in shape, but really all they have done is higher the risk of sprained ankles. They advertise people like Kim Kardashian using their product and make people think that she actually uses them and that’s why her body is nice. They basically trick every woman into buying their product by showing women that clearly work out in a gym, not walk around in Shape Ups while they run errands. Working moms or even stay at home moms were their target market because having Shape Ups is way more accessible than having to go to the gym after a long day of work.

http://www.youtube.com/watch?v=qQWG__N9so0

2. Burger King ads portray their Whopper to be this huge and meaty burger but when you get it, it’s completely disappointing. They make people believe they will get delicious sandwiches and that they use the highest quality meat and cooking methods. When you actually get your whopper the patties are tiny, the condiments are minimal, the vegetables look gross and the bun is smashed. This is no burger I would want to eat, but they trick you into buying it because it looks mouthwatering on their commercial.

3. L’Oreal Ultra Volume Collagen Mascara because they tell you that this mascara will make your lashes 12x longer and thicker and in reality that is never the case. They also show people like Eva Longoria with ridiculously long eyelashes that are hers, when it’s obvious that they are fake eyelashes. Everyone that uses mascara knows that no matter what kind of mascara you use your eyelashes will never look that way, unless you were born with them, which is pure luck. Its not just L’Oreal, its every makeup company. 

Week 1 BOC: My Voice

When I was younger, I remember dressing up in my mom’s dresses and putting on her heels. I would look in the mirror and dream of one day being able to dress up in beautiful dresses and heels. Since then I have had a passion for everything in fashion. Many people have influenced my style. It ranges from Audrey Hepburn’s classic look to Janis Joplin’s hippie wear. I’m inspired by anything beautiful, whether it’s a piece of architecture or a flower in a garden. Being in fashion helps me look and think outside the box. I like to wear clothing based on how I am feeling that day or where I am going. Fashion is all about expressing you. The best thing about fashion is that you can be open minded to anything. Magazines and Blogs help to keep me up to date with the latest fashion trends. The fashion world is fast moving and it’s hard to keep up. I read Vogue religiously. It inspires me everyday to get through schooling especially. It motivates me to be something better. I want to succeed in the fashion industry in whatever way I can. I want other people to be inspired by me. The thought that you can be an influence by just creating a blog is amazing. These are the reasons I love fashion.

Week 1 EOC: Volkswagen Lemon Ad

“One campaign did much more than boost sales and builds a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It, and the work of the ad agency behind it, changed the very nature of advertising, from the way it's created to what you see as a consumer today.” (bizjournal.com)

One of the Volkswagen ads that changed the industry was the “Lemon” advertisement for the Beetle. The advertisement was in black and white and at first glance portrayed the Beetle to be a lemon. For anyone who doesn’t know what a lemon is it is basically a term for a bad car. It caught everyone’s attention and made them want to read the rest of the advertisement. Once they did they realized what the ad was all about. The ad told the audience that “the chrome strip on the glove compartment is blemished and must be replaced.” If Volkswagen called that a lemon then the cars that they manufacture must be well built. The ending line in the ad, “We pluck the lemons; you get the plums”, is what really changed how people saw the advertisement.  Once read, you realize that they were explaining what a lemon for the company is and how they do everything to avoid creating them. Volkswagen had many competitors that were bigger in size and well known. Being manufactured in Germany at a plant built by Nazis, the Beetle didn’t have many Americans on its side. After this advertisement, the VW Beetle won over many Americans and became a huge success in the 1960’s and 70’s. I really liked this advertisement because it caught my attention right away and made me want to read the advertisement to figure out why a company would say such a thing about their own product.