Week 3: EOC Tobacco

http://somethinbeautiful.blogspot.com/2008/09/12-vintage-cigarette-ads-they-would.html

1. Determine the scenario: What happens in this frame? They are portrayed with black eyes to make the customer think that would rather fight than switch cigarettes. The whole slogan is that anyone who smokes this cigarette brand would rather fight one another than every think about switching their brand.

2. What is the setting? What are the conditions? The setting is just two women smoking a cigarette in a blue background. The conditions of the women are bruised and beat up. 

3. Who are the people or groups? They are two women who appear to be twins.

4. What is their point of view around this specific experience? They would rather fight each other than smoke a different type of cigarette.

5. What are their goals? To make you think they have the best cigarette on the market.

6. What are their assumptions? What are their perceptions? Their assumption is that after seeing this ad you will only want to buy this brand. 

7. Are there conflicts? Is there cooperation? Well there are conflicts within the ad because they portray the women having them. 

8. What are the outcomes? The outcome is to make their brand seem irresistible. They want you to buy their brand so they created an ad that sticks out and makes you want to read it.

This ad is funny to me because everything involved hurts you in the end. Cigarettes can cause cancer and then they tell you that you would rather fight someone, which is never any fun, unless you win. In the picture both the girls lost because they both had black eyes. I do like the ad because there is humor in it instead of sex appeal, which is more likely to be seen in cigarette ads. Don’t get me wrong the two women were still very pretty so they portrayed them as sex appeal.