Tuesday, September 20, 2011

Week 11: Final Evaluation

I think I did excellent in this class. The only class I missed was for good reason. I was working a fashion trade show to get the experience required to work in this industry. Other than that I was here on time every class. I tweeted everyday and made sure they were the correct 150 characters. I also did my EOCs on time every class period and made sure they were up to par with his standards. The final project was an amazing experience and I really learned a lot. I have all of my blog posts and they were all done by the beginning of this class. I made sure to use the right amount of quotes and made sure that they were a different color so you could tell them apart. I ended up with over 1500 words and my blog posts are very detailed. I put up two different advertisements because I like variety and wanted to show my concept in more than one way. I think you will love my take on Jeffrey Campbell shoes and really understand my concept. My blog is completely up to date and is exactly how you asked for it to be. I really learned a lot from this class and in fact have brought my knowledge with in other classes. I am doing a presentation on Mad Men and the advertising it showed in the series. Also I will be talking about the first ad we ever saw in this class, VW Lemon. I can truly say I have taken more from your class than any other class I am taking this semester. So thank you for actually caring that we learned something in your class and taking the time to help everyone excel in your classes. I think I deserve an A.

Tuesday, September 13, 2011

Week 10 EOC: Art and Copy

Weiden and Kennedy Ad Agency

http://www.youtube.com/watch?v=XFdBK4gdYcA

This ad was created in the New York office of Weiden& Kennedy. They have many offices throughout the world. I was looking on the website and there is no specific creative director. they have a huge creative team that works together. The creative directors would most likely be Dan Weiden and David Kennedy. They do not explain very much about the creative process and how they team up. I now that the two owners oversee all the ads and most likely make the final decisions on the ads. Especially with the customers like Nike and Coca-Cola. They are an internationally known company that does some of the most recognized brands and ads in the whole world. The ad I chose was for Heineken Light. the ad is hilarious and does its own take on the popular handlebar mustache. Heineken is also a well known brand in many countries besides the United States.  They were founded in the eighties and have been going strong ever since. They also created the Old Spice ads with the slogan "The Man Your Man Could Smell Like." Those commercials are hilarious and they are a huge hit all over television.

Tuesday, September 6, 2011

Week 9 EOC: Frank O'Hara and Mad Men


This poem is very deep. I interpret it to be talking about ageing.
The line, "I’ll stare down at my wounded beauty, which at best is
only a talent for poetry”, is what leads me to believe the poet is
talking about ageing. He is saying that he is no longer at his most
beautiful point in life. As everyone ages they go through battles that
leave us all wounded, which is where I think his phrase comes
from. “Now I am quietly waiting for the catastrophe of my
personality to seem beautiful again, and interesting, and modern.” I
believe the line is about being replaced. I think that
someone of youth is replacing him and it’s tearing him apart. no matter what when you become older there is people younger and stronger then you. its how life works you are meant to be replaced at your job as times change because they are looking for new minds or your not strong enough for the tasks at hand. He thinks his personality is not as modern as the people are now. This poem has so much meaning to it and most of it is hard to understand.