3 Examples of Questionable Ethics in Advertising
1. Shape Ups because they tell you they will tone your body and keep you in shape, but really all they have done is higher the risk of sprained ankles. They advertise people like Kim Kardashian using their product and make people think that she actually uses them and that’s why her body is nice. They basically trick every woman into buying their product by showing women that clearly work out in a gym, not walk around in Shape Ups while they run errands. Working moms or even stay at home moms were their target market because having Shape Ups is way more accessible than having to go to the gym after a long day of work.
2. Burger King ads portray their Whopper to be this huge and meaty burger but when you get it, it’s completely disappointing. They make people believe they will get delicious sandwiches and that they use the highest quality meat and cooking methods. When you actually get your whopper the patties are tiny, the condiments are minimal, the vegetables look gross and the bun is smashed. This is no burger I would want to eat, but they trick you into buying it because it looks mouthwatering on their commercial.
3. L’Oreal Ultra Volume Collagen Mascara because they tell you that this mascara will make your lashes 12x longer and thicker and in reality that is never the case. They also show people like Eva Longoria with ridiculously long eyelashes that are hers, when it’s obvious that they are fake eyelashes. Everyone that uses mascara knows that no matter what kind of mascara you use your eyelashes will never look that way, unless you were born with them, which is pure luck. Its not just L’Oreal, its every makeup company.
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