Tuesday, September 13, 2011

Week 10 EOC: Art and Copy

Weiden and Kennedy Ad Agency

http://www.youtube.com/watch?v=XFdBK4gdYcA

This ad was created in the New York office of Weiden& Kennedy. They have many offices throughout the world. I was looking on the website and there is no specific creative director. they have a huge creative team that works together. The creative directors would most likely be Dan Weiden and David Kennedy. They do not explain very much about the creative process and how they team up. I now that the two owners oversee all the ads and most likely make the final decisions on the ads. Especially with the customers like Nike and Coca-Cola. They are an internationally known company that does some of the most recognized brands and ads in the whole world. The ad I chose was for Heineken Light. the ad is hilarious and does its own take on the popular handlebar mustache. Heineken is also a well known brand in many countries besides the United States.  They were founded in the eighties and have been going strong ever since. They also created the Old Spice ads with the slogan "The Man Your Man Could Smell Like." Those commercials are hilarious and they are a huge hit all over television.

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