The Big Idea

"Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us." (Landa 75) My advertisements will be completely original and will make people feel the same way. “Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking. Generating ad ideas is the most challenging stage in the creative process. The ad idea is expressively communicated to an audience through the visual design and cooperative action between design and copy; therefore, it is essential to create clear and interesting communication." (Landa 75) Everyone nowadays wants to be different and unique, so that’s how I will make him or her feel. My slogan will convince people that by wearing Jeffrey Campbell shoes that it will make them stand apart from others. Step outside the box will make people believe that to be different they need to start dressing outside the box. These shoes definitely are original and too wear them you must have serious confidence. They are so amazing when worn with the right outfits. “Visual metaphors can invite the reader to work a little bit, to interact with the ad; the reader is engaged by thinking. If the visual metaphor is interesting, on strategy, and accessible (but not clichéd), the reader is more likely to notice the ad, be engaged, and interact” (Landa 81)

If worn wrong they can look ridiculous and give a wrong idea, so my ad will portray a perfect outfit and perfect shoes. It’s going to be simple and straight to the point. Every girl wants to look better than any other girl so that will be the feel of my whole ad. It will be a strong photo and strong shoes. It will grab the attention of any fashionista or girl with a shoe obsession, so 99% of us. "Essentially, advertising strategy is considering the brand's or group's positioning and aiming your advertising application (the type of design problem) in the marketplace to achieve differentiation, relevance, and resonance."(Landa, 18) I really took all of this into consideration when thinking up my big idea.