Competitive Analyses

"Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services." (Landa 2) Jeffrey Campbell has many competitors. Any high heel shoe brand can be considered competition. The only difference is that he has his own unique style. Many brands copy his style. For example Steve Madden came out with shoes that look just like Jeffrey Campbell's Litas. If I had no idea whom Jeffrey Campbell was I would never know the difference and just think it was Steve Madden who invented that style. Also Aldo is copying some of his styles. The most copied style of his would definitely be the Litas because they have become so popular. Steve Madden calls there style Carnby, they are priced from anywhere to one hundred and fifty dollars to one hundred and ninety dollars. "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."(Landa 49) People believe that Steve Madden is cheaper than Jeffrey Campbell so they buy those instead but really they are about equal. Jeffrey Campbell’s Litas range from one hundred and sixty two dollars to one hundred and seventy five dollars. Forever 21 would be considered competition because they have been creating knock offs of his footwear. They copy him and sell his product for at least a hundred dollars less. Any one who wants his footwear but can’t afford could just go to forever 21. In May 2011, He sued Forever 21 for creating knockoff shoes. I think this was a great idea because it’s not far that they can just steal his ideas and sell them for half the price. His high end competitors would be Christian Louboutin, Giuseppe Zanotti and Yves Saint Laurent. They have a way higher price point ,but their shoes, like Jeffrey Campbells, are very unique and have a lot of embellishments. They have established a higher end customer base, but all the women buying Jeffrey Campbells are dreaming of the day they can wear a two thousand dollar Louboutin. "Effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Landa 2)