"Advertising is a mass media leveler, the pop culture vehicle—from outdoor boards to Web banners to television commercials—with which we all come into contact."(Landa 2) Everyone sees advertisements and the hardest part is getting them to focus and want to read yours. I think that my pictures create interest and draw viewers into the ad. "Advertising differentiates brands, groups, and causes, and ultimately sells products and calls people to action." (Landa 4) My ad shows footwear that looks nothing like any of its competitors. It sells my product because it shows the lines unique style and shoes. My demographic is younger people ranging from 15-35. My audience will enjoy this ad and by understanding the brand, they will understand the advertisement. "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)." (Landa 49) I want my advertisements to create both of these things. it will create value because it shows the brand and basically what its worth. The quality and identity are already known if you know the brand, if not the ad should help the audience understand the identity of the brand. "Attribute: a defining property or characteristic." (Landa 49) I think the best attributes we have is the Unique Style of the brand itself and also the slogan. the slogan is what creates the image of the brand as a whole.
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